Eye Popping Designs at POS Monday, August 18, 2014

In a world where we have an abundance of choices in-store and online, where the ‘Competitor’ red line has bolted off the top of the Xcel chart, you would think that companies are investing heavily in eye catching designs to grab your few seconds of attention at point-of-sale. Apparently not! 

After an uninspiring and lengthy shop (read research) at two of Australia’s major supermarket chains, I decided to search online to see how the rest of the world were doing it. 

These examples show how the perfect unison of design and packaging can clearly communicate the product in a fun and engaging way.