Super Bowl, so what’s the hype? Monday, February 15, 2016

Super Bowl 50I watched my first full game of any type of football last weekend – ever! It was the historic Super Bowl 50, between the Denver Broncos and the Carolina Panthers in San Francisco. I have to admit to only watching the full four hours due to the hilarious ads and the creative half time show, awed by the amount of money that is involved in such an event.

The average cost of a 30-second ad during the Super Bowl has ranged from $37,500 at Super Bowl I (1967), to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million.

“This year a 30-second slot sold for as much as $5 million”, the network president and chief executive Leslie Moonves said. But with 111.9 million viewers you can start to see the benefit.

The main advertising formula for this year’s Super Bowl pretty much boiled down to three words: Make ‘em laugh. USA TODAY's Ad Meter voted Hyundai as the winner.

The best 10 ads:

Half time show:

Can't get better than seeing these three sing together 9 mins into the video: http://video.vulture.com/video/Super-Bowl-50-Halftime-Show

Super Bowl half time show

My favourites:

PayPal - New money:

Bud Light – with Seth and Amy

Coke: Ant man & Incredible hulk

Advil:

Michelob beer:

PS: The final score was Broncos 24 : Panthers 10.

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