Brands: The Hero and The Outlaw Monday, March 24, 2014

Brands: The Hero and The OutlawAs they say everyone remembers a story – not facts. Giving brands a meaningful story allows for a deeper relationship.  Read More

Think of your staff as customers - internal brand building Monday, March 03, 2014

For decades we have known that brands are strategic assets greater than bricks and mortar, but nevertheless brands are still mostly seen as outwardly saleable products and services. The importance of brand building from inside out, has never been more important as competition grows for talented, ideas generating staff, and the demand from consumers for a ‘complete’ brand experience – think Apple. From the CEO, to the products through to the consumer facing staff at your Apple store – they share the same genuine passion and are all living the same brand. Read More

What does it take to be Cool? Saturday, December 01, 2012

Being CoolAfter listening to Adam Ferrier (Consumer psychologist and GruenTV) at the recent workshop by the Australian Women Chamber of Commerce & Industry, I was compelled to delve deeper into the world of ‘cool’.    Read More